The next wave of digital change is here, providing forward-looking companies with an opportunity to act today to be ready for the future.
Welcome to the Metaverse Continuum—a spectrum of digitally enhanced worlds, realities and business models poised to revolutionize life and enterprise in the next decade.
It applies to all aspects of business, from consumer to worker and across the enterprise; from reality to virtual and back; from 2D to 3D and from cloud and artificial intelligence to extended reality, blockchain, digital twins, edge technologies and beyond. As the next evolution of the internet, the metaverse will be a continuum of rapidly emerging capabilities, use cases, technologies and experiences.
The Metaverse Continuum will transform how businesses interact with customers, how work is done, what products and services companies offer, how they make and distribute them, and how they operate their organizations.
New consumer, New Outlook
Metaverses will transport us to almost any type of world we can imagine, to play games, socialize or relax.
The physical world comes to life with new possibilities, environments, and then environments, each with its own set of rules. We already have small, smart physical worlds: smart factories, smart cruise ships, and automated ports. Tomorrow we will see them grow into smart neighborhoods, cities, and countries where massive digital twins mirror physical reality. And the purely digital world is also expanding. Large corporations will have their own internal metaverse so that employees can work and interact from anywhere. In our free time, new consumer metaverses will transport us to almost any type of world we can imagine, to play games, socialize or relax.
While we are in the early days of the metaverse, leaders who shy away from the uncertainty of the metaverse will soon be operating in worlds defined by others.
Businesses will find themselves on the front lines of establishing safety and defining the human experience in these worlds. Trust will be paramount; existing concerns around privacy, bias, fairness and human impact are sharpening as the line between people’s physical and digital lives blurs. Leading enterprises will shoulder the charge for building a responsible metaverse, and are setting the standards now.
As these developments challenge our basic understanding of technology and business, we are entering a new environment where there are no rules or expectations. It is time to build and shape the world of tomorrow.
Designing Tomorrow’s Continuum Today
As in the early days of the Internet, companies are aiming for a very different future than originally intended. Over the next 10 years, we will see complete change in almost every environment in which companies do business.
There is still time to move forward, but businesses must start making bold technology investments. At a minimum, we need to prioritize the remaining gaps in digital transformation, from delayed cloud migrations to mandated data and analytics programs. But to really start this new journey, we need to build this digital foundation. It’s time to finally choose a partner to create a digital twin, use AI beyond data and analytics in a more descriptive and collaborative way, or launch a moonshot project that’s increasingly mission-critical.
Only with a mature and well-oiled digital engine will companies be ready to engage (or create) new environments and worlds.
Aligning the Metaverse – Four Trends
This year’s Tech Vision looks at how today’s technological innovations are becoming the building blocks for all of us in the future. Trends explore the entire continuum from virtual to physical for both humans and machines.
WebMe looks at how the Internet is being reshaped. Over the past two years, companies have been exploring new ways for digital experiences and pushing people to live virtual lives on a scale they never expected. Now, a metaverse is emerging that aligns the way the internet works with what we will demand in the future.
The value of the new virtual world would be limited without parallel changes anchoring it to the physical world.
Programmable World tracks how technology exists in its physical environment in increasingly sophisticated ways. It shows how the convergence of new technologies like 5G is changing the way businesses interact with the physical world.
Soon we will be able to unlock unprecedented levels of control, automation and personalization.
We are exploring the emergence of The Unreal, a trend in which our environments are increasingly populated by human machines. The “unrealistic” nature is also inherent in the data used by AI and businesses. However, they are also used by attackers, from deepfakes to bots and more. Like it or not, companies have found themselves at the forefront of a world wondering what is real and what is fake, and whether the line between the two really matters.
Computing the Impossible
Finally, when we start counting the impossible, we will reset the boundaries of traditional industries. New kinds of machines are pushing the limits of computing power. Quantum, biology and high-performance computers enable companies to solve some of the most complex problems in the industry.
We stand in a unique abyss. There are new technologies that can be leveraged, but competing in the next decade will require more than technological and innovative skills. This requires a truly competitive vision of what this future world will look like and what companies need to be in order to succeed. Technology points us in the right direction, the rest is up to you.
Tech Trends, 2022, Metaverse meetup, Coud, Artificial Intelligence, Extended Reality, Blockchain, Digital Twins, Edge Technologies, Technology, Machines, Metaverse Trends, WebMe, Programmable World, Computing the Impossible.